A new video that is part of Levi’s multiyear “Buy Better, Wear Longer” campaign, features a man buying a pair of 501 jeans in the 1970s and wearing them to the disco.

See Levi’s new 501 jeans ads from directors Melina Matsoukas and Martin de Thurah. ... place and period,” Cara Cecchini, senior art director at Droga5, told Ad Age.

Levi's 501 blue jeans were granted a patent 150 years ago. Blake Burkhart via Wikimedia Commons under CC BY 2.0. Back in 1871, Jacob Davis, a Latvian-born tailor in Reno, Nevada, was making pants ...

Levi's Vintage Clothing Recreates Archival Homer Campbell 501 Jeans From 1917: The first garment that was ever sent to the company for replacement over 100 years ago.

Why Levi’s CFO backed a Beyoncé ad campaign. ... But he did point out that sales of Levi’s 501 jeans grew 11% in Q1, and continues to grow, and the women’s business was up 11% in Q3.

Where to buy Beyoncé, Levi's jeans The online collection features her ad outfit, including a reimagined version of Levi's 501 '90s jeans for $98.00 and the Essential Sporty T-shirt for $29.50.

levis30025_LM.jpg Event on 10/29/03 in San Francisco. David Weissman, a longtime Levi's 501 customer, who is upset by the company changing the fit of they 501 jeans, looks over a new pair of levi ...

In the 1890s, the company created its first pair of Levis 501 Original Fit Jeans, a style that went on to become the world’s best-selling item of clothing. This item is one of 137 million artifacts, ...

If you want to hop on this upcoming Levi's trend and don't want to shell out $100 for someone else's old jeans, though, a brand-new pair of 501s isn't a bad shout. You just need to know which ...

But he did point out that sales of Levi’s 501 jeans grew 11% in Q1, and continues to grow, and the women’s business was up 11% in Q3. "I think the partnership with Beyoncé will help scale it ...