The "light the beam" is a rallying cry that’s energized the Sacramento Kings franchise, the fanbase and even casual NBA fans near and far.

’Light the Beam’ has become a popular phrase for the Kings and their fans starting in the 2022-23 season. The team began to light a purple beam after each home win.

"Light the beam" has become a season-defining mantra in Northern California, a chant heard at arenas across the league when the Kings win and social media sensation.

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The Kings’ victory beam went viral and is a marketing success. Twitter ate it up. Even non-NBA fans know about the chant and the purple light.

Sacramento businesses such as a restaurant and breweries embrace the Kings “light the beam’ with scaled-down versions of the purple laser.

The beam itself is powered by four purple lasers that sit atop the entrance of the Golden 1 Center, the Kings home arena. Because of its placement, the beam illuminates Sacramento's skyline when lit.

“Light the Beam” has become a victory chant among Kings' fans across Sacramento this season. The three words have inspired several local artists to write music dedicated to the beam.

The Kings' victory beam, powered by four purple lasers that sit atop Golden 1 Center's grand entrance and light up the sky above the downtown Sacramento skyline after every team win, was unveiled ...

Fox hits the comically large Kings-branded, purple and silver buzzer and sends a 300-watt purple laser beam to the heavens.

During the final minutes of the Kings' 123-96 win against the LA Clippers at Crypto.com Arena on Dec 3, Sacramento fans started chanting, "Light the beam!" "It's a chant.