Wine Label Design Is More Important Than You Think. How the look of a bottle influences what you buy, for better or worse. by Andres O'Hara-Plotnik. Oct 12, 2016, 5:15 PM UTC.

"Wine labels are a perfect example of art, craft and design found in everyday life," said Seb Hamamjian, associate director of the San Francisco Museum of Craft and Design. "In Northern California ...

Graham created the comical label art for Big House Red, ushering in a whole genre of wine label art and design dubbed “critter wines” (kangaroos, monkeys, birds, moose, fish, lizards, dogs ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for ...

So how does a brand new craft liquor brand stand out from the rest on that overcrowded shelf? Admittedly, I’m a bit of a sucker when it comes to packaging and aesthetics. So for me, the only way ...

Tony Auston: Changing your label design to be more inline with current trends can be risky. It makes the most sense for brands under $25, than it does for established, higher end luxury brands.

The St. Mary’s County Arts Council (SMCAC) is partnering with the Port of Leonardtown Winery (POL) to host a label design ...

UPDATED 5/30:Oregon's Bishop Creek CellarsOregon's Wine By JoeOregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer ...

Interestingly, wine drinkers claim they don't find "has an animal on it" to be a very desirable advantage for a wine label. But five of the nine top-selling wines in 2005 in the U.S. sported ...

Second-year Finger Lakes Community College students in the viticulture and wine technology program selected a wine label designed by Alexis Ecker, a graphic design student from Eden, Erie County.