Doll Wars: It's Barbie vs. Liv vs. Moxie. Smiling dolls conceal pitched battle for $3 billion market. By ABC News. December 3, 2009, 1:00 PM.

NEW YORK — "Barbie" may soon be joined by another Mattel doll on the big screen. The toy company is developing a live-action film based on its American Girl doll line, Mattel announced Wednesday ...