These publications' use of serifs helps reinforce a sense of credibility, expertise and timelessness. Serif fonts can also be ...

A logo is the face of your business ... Brands like Vogue and Rolex use serif fonts to exude luxury and timelessness.

Google changed its logo to a"flat" sans-serif look last week. Lenovo, a Chinese tech company that owns Motorola, decided its logo should have a more boxy shape in June. Take a look at the two ...