A brand is more than a logo, including all the values and behaviors of a company and its employees. But, when done right, the entire value, behavior, personality, quality and product can be summed ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

Bentley Motors has introduced a new Bentley Wings emblem, marking the fifth major redesign of its iconic Winged B since 1919. The refreshed logo reflects a modernized brand identity while honoring the ...

Bentley has revised its emblem for only the fifth time in its 106-year history.

The updated emblem features two wide-set, minimalist "R" characters and is part of JLR’s broader "House of Brands" strategy.

Range Rover now has its own logo for the first time. The luxury automaker is unveiling a sleek new look as it gears up to launch its first electric SUV later this year. Since it launched its first ...

Quiet Luxury Keeps Customers Coming Back. On the surface, it might seem like a quiet luxury approach isn’t good for business. After all, creating classic, durable products and low-key ...