Among these considerations, one often overlooked but fundamentally important aspect is the differentiation between micro-skills and macro-skills. It's not just about copying and pasting the ...

Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers should also be looking at micro-influencers. Their authentic connections with niche audiences can ...

It’s fair to say the macro data is all second tier now that Trump has been sworn ... so fear tactics and extortion are high on the list. Outgoing Biden understands it all too well, pre-emptively ...