While some instances of the Mandela effect were subtle, like a misspelling in a popular brand name or logo, others were completely out of left field, like people's memories of a nonexistent quote ...

Next question: does the Fruit of the Loom logo involve a cornucopia ... nature of Internet phenomenons and the fact that the Mandela Effect has been covered in the media. In order to quantify ...

Many people have similar false memories of cultural icons like logos and cartoon characters. New research investigates why the "visual Mandela effect" occurs.

The name comes from the idea that former South African President Nelson Mandela died in prison in the 1980s, when he actually didn't die until 2013. The term was coined in 2009, when Mandela was still ...

Whole crowds can also collectively remember things incorrectly – this phenomenon goes by the name of the Mandela effect. It is named after the fact that many people thought that Nelson Mandela had ...