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From July 1, Unilever ice cream will be renamed the Magnum Ice Cream Company, in a nod to the division’s other well-known brand, and listed in the Netherlands as a separate entity. Speculation ...

This is the story of Magnum's biggest ever global product launch for the first ever golden ice-cream on a stick: 'Magnum Gold?!'. Based around one integrated idea: 'The Heist', the campaign aligned ...

Magnum’s global brand director Tugce Aksoy You’ve had a diverse career across journalism, pharma and personal care, and spent the last decade in Unilever’s ice cream division, including ...

ICELAND shoppers are on the look out for a new Magnum dupe ice cream perfect for the heatwave. The bargain supermarket has launched three packs of Majestic white chocolate rhubarb and custard ...

We know what a lot of you are thinking right now: “BUT A MAGNUM IS AN ICE CREAM!” And you are not alone. People have taken to Twitter to share their confusion and anger over the results.