Marketing Analytics Africa (MAA) announces the return of its annual marketing conference scheduled to take place on May 24th, ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

The time and effort marketers spend on building their marketing analytics reporting instead of analyzing results is a widespread issue across agencies and brands. It's a tough cycle to break, and most ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

The Marketing AI SparkCast explores AI in marketing and how AI agents streamline analytics for smarter insights—no tech ...

Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data ...

Students interested in this area of study are encouraged to apply to the MS Business Analytics program, which offers a specialized track in Marketing/Customer Analytics. Leverage Data to Inform ...

But recently there has been some concern surrounding the best VPNs and the implementation of the marketing analytics software, AppsFlyer. AppsFlyer is a mobile marketing analytics and attribution ...

Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. The report was based on data from ...

Marketing Analytics will cover commonly used methods in the Marketing area, such as regression analysis and t-tests. Students will work with actual sales and customer data to determine appropriate ...

Google rebranded its Data Studio product to Looker Studio. Here’s an in-depth guide to help you navigate Google’s free data visualization tool. In a world ruled by algorithms, SEJ brings ...