In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

Tom Treanor is the CMO for Snipp Interactive, a leading Consumer Promotions, Shopper Marketing, Receipt Scan and Loyalty solutions provider. In my last article, I talked about how to get consumers ...

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

[Webinar] Brand Promotion 101: Marketing Compliance in the Digital World. April 23rd, 1:00 pm - 2:00 pm ET. Joshua Guyan, John Heitmann, Kelly Whitehart. Nelson Mullins Riley & Scarborough LLP ...

By Ahn-zim Wusa MangaIn today’s fast-evolving marketing landscape, brand influencers have become a powerful promotional tool. Ghana is no exception. From Instagram reels and TikTok videos to Twitter ...

Olipop is keeping its anti-influencer streak alive. The $400 million functional soda brand, which has made a habit of poking fun at the lavish gifts consumer brands send to creators and celebrities, ...

The brand also recently unveiled a new menu concoction following its virality on TikTok. For this National Burrito Day, the brand’s promotion helped to boost awareness and generated a massive amount ...

Elaine Patel serves as the Senior Director of Local Store Marketing across FAT Brands’ 18 concept restaurant portfolio where she is responsible for developing impactful, turnkey marking programs ...