Marketing and support are crucial for the initial success ... One of my favorite creative examples of an emergent collaboration rollout came from Yum Brands, the company behind brands Taco Bell, KFC, ...

Influ2 analyzed 14 B2B companies that successfully improved their bottom line through better Sales and Marketing collaboration. The outcome of their efforts was the generation of an impressive $500 ...

However, the launch of SAMA (Strategic Asia Marketing Alliance) in Bangkok is a strong example of how structured collaboration can reshape the industry. By bringing together top-tier agencies ...

To drive meaningful change, marketing experts are realizing the importance of backing AI with human intelligence.