This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes reshape digital advertising and economic pressures demand greater efficiency, ...

To get feedback, you first need to collect data, which marketing analysis can benefit from. Therefore, marketing analytics indicates how correct the chosen strategy and the audience for the ...

Competitive analysis is all about using a competitor’s strengths to evaluate another business’s weaknesses and capitalizing ...

Sentiment Analysis is a branch of Natural Language Processing (NLP) that involves determining the emotional tone or opinion ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

when to replenish stock or finding the best moment to launch a marketing campaign, basing predictions on an analysis of data collected over a period of time. Model users have access to an almost ...

Comparative market analysis (CMA) reports help real estate ... Be sure to use recent and reliable data, good judgement and include your local knowledge. A comprehensive CMA report should be ...

A British author Ken Robinson famously said, “The world is changing faster than ever in our history,” which is especially tangible in business. No one will patiently wait till you […] ...