Explore how the B2B buyer journey is evolving and what marketers must do to adapt to shifting decision-making trends.

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

AI is revolutionizing corporate decision-making by enhancing predictive analytics, automating processes and fostering a ...

Case discussions illustrate concepts discussed, and case studies are used to introduce the marketing decision-making process. Marketing Management emphasizes the international nature of marketing, as ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who ... year they've seen buyers increasingly use social media for research/decision-making, conducting research ...

What often gets overlooked in the "rational" world of B2B marketing is the fact that buyers respond to compelling stories.

Stresses creativity, interpersonal skills and skill assessment, communication, group process and teamwork ... Focuses on data-driven consumer insights for marketing decision-making. Topics include ...

Using the marketing mix to make business decisions - Edexcel Combining the elements of the marketing mix will help to inform the decisions that a business makes about its target market and the ...

Created with Sketch. Created with Sketch. Slow down the decision-making process to prevent impulsive choices. Be aware of common sales strategies like nudges and the decoy effect, which introduces ...