For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

This limitation has fueled a growing interest in marketing mix modeling (MMM). Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions ...

The marketing mix refers to product, price, place and promotion. When they are trying to compete on an international scale, businesses have to adapt their marketing mix. This is because different ...

a discussion of target markets and company positioning and a description of the marketing mix you intend to use to reach your marketing goals A company needs a marketing plan just as it needs a ...

Every dollar you spend is being questioned. Your CFO sees marketing as a cost, not an investment. You’re under pressure to ...

André van Loon, Marketing Effectiveness Manager at Moët Hennessy, explores the complex possibilities of market mix models, and shares practical advice on how to focus on optimal business insights.

The South Australian Tourism Commission (SATC) is seeking a supplier to establish a Marketing Mix Model (MMM), AdNews can ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.