An important component of marketing mix, ‘Price’ refers to the value placed on a product. Price of a product will highly depend on many factors including the costs incurred in production ...

Elements of the marketing mix Inform and implementing business decisions Adapting in response to market factors How the marketing mix differs How the marketing mix differs based on the type and ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous ...

Companies can leverage their cause-related marketing campaigns by choosing either a long or short duration, subject to their product–cause bundles. If a company decides to implement tactical ...

Companies can leverage their cause-related marketing campaigns by choosing either a long or short duration, subject to their product–cause bundles. If a company decides to implement tactical ...