Goop has also dabbled in makeup, launching mascara and bronzing gel earlier this year. Paltrow sees expansion into retinol as table stakes. "The clinicals behind retinol are so compelling.

“When I use this mascara it tends to hold a curl really well ... You'll be impressed by how soft the fabric is — trust me." Goop, founded by actress Gwyneth Paltrow, serves as a resource ...