Meta is bringing its Reality Labs division closer to its main business, reversing some of Mark Zuckerberg's huge 2021 reorg
Meta CTO Andrew Bosworth internally announced a reorg of Reality Labs on Monday.
Meta Is Testing Ads on Threads. Here’s What Businesses Need to Know
As businesses look to diversify their social media marketing strategies, the X competitor could make an intriguing option.
Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue
The social-media giant’s loosening of speech restrictions is unsettling advertisers, who say a decade of efforts to protect ...
Meta's Reality Labs division beat nearly all its sales and user targets for 2024, internal memo says
Meta CTO Andrew Bosworth told employees in an internal post that the company is seeing "massive sales growth in wearables." ...
Taking risks with brand safety: Meta’s decision to end fact-checking
"...traditional advertising was primarily about truth/facts and being non-offensive because there were guidelines ..." ...
Hosted on MSN13h
Meta Offers Creators Deals to Promote Instagram Across Other Video Apps
Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat, and ...
Exchange 4 Media1d
Meta launches ads on Threads
Meta has officially announced the launch of ads on its rapidly growing microblogging service, Threads, with a select group of ...
Meta Threads Takes the Next Step By Launching Ads
Meta tests image ads on Threads, offering new opportunities for advertisers. Learn why this matters, how it works, and what ...
Impacts21h
Meta Is Offering Deals To Creators To Promote Social Media Platforms
Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and ...
Meta reveals how it plans to make money on Threads, its X competitor with 300 million users
The initial test will roll out to a small group of users in the US and Japan, where ads will appear as image posts within ...
Wall Street Journal3d
Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue
Meta executives had a very different emphasis in a Jan. 17 call with advertisers. They focused on the steps brands can take to keep their ads from appearing near content they deem out of bounds ...