Michelin has made a spot that demonstrates the difference its Energy Saver A/S tire can make by staging a downhill drag race. There's a twist, though, and it makes the point beautifully.

Low rolling resistance tires aren't just for hybrids ... They expect the 16-inch Michelin Latitude Tour tires, like the one pictured to our right, to net an extra one mpg on its 4-cylinder Escape.