Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic beer is the most popular in the category, ...

Pickleball is taking center stage in Michelob's 2025 Super Bowl advertisements. Here's the story of the distinctive paddles ...

As it works to regain Bud Light bros with new ads featuring Post Malone, Payton Manning, and controversial comedian Shane ...

putting it on par with the current king of light beer: Michelob Ultra (95 calories, 2.6 carbs, 4.2 percent ABV). “By continually hopping 30 Minute Light IPA, we cracked the code on an approachable, ...

Michelob ULTRA’s fun new spot, “The ULTRA Hustle”, stars Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O ...

People don’t buy “domestic” cars or salute the “domestic” flag, so they shouldn’t drink “domestic” beer. At least, that’s ...

Michelob's light lager brand. Spoiler: Over the course of the 60-second spot, cutthroat combatants Dafoe and O'Hara mop the ...

The crisp, pilsner-style lager with a orange blossom honey ... It's brewed with barley malt, hops and corn syrup. Michelob Ultra, another low-carb beer, is one of the lightest beers on the market ...

Brendan Whitworth, the beermaker’s chief executive, says he wants to change the term that describes his US-made beers, which includes Budweiser, Michelob ... American lager” on them, and ...