In 1896, they introduced the Michelob brand as a “draught beer for connoisseurs.” Michelob Ultra was introduced much later, in 2002, as a low-carb, low-calorie beer to cater to consumers ...

He found low-carb beers often contain virtually the same number of calories, despite the much higher price tag. His study showed that a 12-ounce bottle of Michelob Ultra Low Carbohydrate has only ...

The famed athlete is teaming up with Michelob ULTRA to allow bar-goers across the United States to enjoy a free Michelob ULTRA this Saturday Nicholas Rice is a Senior Editor for PEOPLE Magazine.

While Americans awaited the repeal of prohibition, the Cullen-Harrison Act was passed to allow them to enjoy a low-alcohol beer or wine in the meantime. Signed by FDR on April 7, 1933, the date is ...