While Americans awaited the repeal of prohibition, the Cullen-Harrison Act was passed to allow them to enjoy a low-alcohol beer or wine in the meantime. Signed by FDR on April 7, 1933, the date is ...

Beer and the Olympics are bound together like never before. “Brewed Here” is a 15-second spot Michelob Ultra debuted recently to introduce itself as the exclusive beer sponsor of Team USA this ...

Low-cal beer brand Michelob Ultra started a hard-hitting conversation around wellness to address the sports-related pressures affecting Mexican consumers and stand out in an increasingly busy category ...

For a limited time, retail storefront displays of one of the most iconic leagues in the world to showcase active lifestyle ...

When COVID-19 sent the 2020 season — and beer sales — into a tailspin, Michelob ULTRA knew that, without fans, the games would feel as empty as the stands themselves. While other leagues scrambled to ...

The initiatives are part of a contest from Michelob Ultra is running that gives one lucky golf fan a trip for four to play rounds of golf on four professional courses. For a beer brand ...

However, with so many beers to choose from ... "To get specific, a light lager such as Michelob ULTRA allows folks to keep an eye on their carbs and calories without sacrificing taste, as the ...

While the beer giant continues to invest in its megabrands ... Anheuser-Busch InBev (BUD) continues to see market share gains for Michelob Ultra and Busch Lights in the U.S. while Cutwater ...