The biggest difference is the price. A bottle of Milk Makeup Hydro Grip Primer is $38, while e.l.f. Power Grip Primer is $10. (Even the mini size of Milk’s is much more expensive than a regular ...

Wearing makeup in hot weather or while you’re on holidays is normally a recipe for disaster as it normally slides off your ...

Things have gotten a little spooky since Emma Chamberlain last shared her Beauty Secrets with Vogue. Now 23 years old, the Met Gala special-correspondent extraordinaire has found that she likes her ...

Makeup artists explain how primers can help treat skin care concerns and allow foundations to look beautiful and radiant all ...

This is Maybelline’s indirect take on a budget-friendly version of Milk Makeup’s viral Hydro Grip primer, which retails for $29 to $38. It is also said to last for 24 hours of wear time.

So when I got to try out Milk Makeup’s new Hydro Grip Gel Tint ... your new favourite complexion product with the Milk Hydro Grip Primer and Milk Hydro Grip Set and Refresh Spray, for ...

A Sephora Reviewer Says: "The Milk Makeup Hydro Grip Hydrating Makeup Primer is an absolute game-changer! It provides a smooth, hydrating base that grips makeup perfectly, keeping it in place all ...

We may earn commission from links on this page, but we only recommend products we love. Promise. But not all face primers compare; from downright sticky to seriously pilly results, it's important ...

My introduction to primers began with the launch of the Milk Makeup Hydro Grip Primer. Before, I was exposed to primers that were pore-smoothing and oil-absorbing. But as someone with very dry ...