Usually, makeup begins ... who ranks the Hydro Grip as a top contender in the primer category. InStyle senior editor Summer Cartwright can’t get over the time she applied this Milk primer ...

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March ...

Earlier, Milk Makeup, the clean beauty brand that is part of the Waldencast plc (WALD) platform, announced an expansion into Ulta Beauty ...

Milk Makeup is shaking up its retail footprint. The color cosmetics brand, best known for buzzy offerings like its Hydro Grip Primer and Cooling ... prime and set, the cream [blush and bronze ...