Usually, makeup begins ... who ranks the Hydro Grip as a top contender in the primer category. InStyle senior editor Summer Cartwright can’t get over the time she applied this Milk primer ...

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March.

“Beginning this spring, Milk Makeup’s cult-favorite products, including the 13x award-winning Hydro Grip Primer and internet-breaking Cooling Water Jelly Tints will be available in 600+ Ulta ...

Fans of New York-founded beauty brand Milk Make-up can now get their hands on products like the viral jelly tint and best-selling Hydro Grip setting spray in ... Blurring Primer, although it's ...

Milk Makeup is shaking up its retail footprint. The color cosmetics brand, best known for buzzy offerings like its Hydro Grip Primer and Cooling ... prime and set, the cream [blush and bronze ...