Dropping banner ads into your app seems like an easy way to make money. Except it's probably unlikely that users will click them.

Opera?s new ?State of Mobile Advertising? report from the second-quarter of 2013 also found that standard in-app banner ads average a 0.39 percent click-through rate, while mobile Web standard ads ...

Tiffany & Co. continues app push with banner ads Jeweler Tiffany & Co. is maintaining the push of its “What Makes Love True” microsite and mobile application by including banner ads.

“Video ads are playing an increased role, as mobile users who watch 15 second videos are 10 times to 15 times more likely to download an app compared to users who click a banner ad,” Mr ...

Banner notifications are used for all kinds of built-in apps on the iPhone, like Messages and FaceTime, but also through third-party apps, like WhatsApp and Gmail (to name a few). Nearly every app ...