This article is based on "Like: The Button That Changed The World ," (Harvard Business Press, April 2025) by Reeves and Bob Goodson, president and co-founder of Quid. More about AI ...

The like button greases the wheels of this model and the algorithms here are the secret sauce, guarded carefully. As the authors put it: “Your use of a platform can reveal behaviour you don’t ...

Like it or not, the Like button has changed the world The internet wouldn’t be the same without the thumbs-up icon that Facebook and other online services turned into digital catnip.

In “Like: The Button That Changed the World,” Martin Reeves and Bob Goodson trace this social-media feature from a forgotten sketch drawn at Yelp through its spread on platforms including ...

A new book, “Like: The Button That Changed The World," delves into the convoluted story behind a symbol that's become both the manna and bane of a digitally driven society.

Hollywood’s role in the Like button’s saga And when Goodson was noodling around with his thumbs-up and thumbs-down gesture, it didn’t come out of a vacuum.

Although Facebook is the main reason the Like button became so ubiquitous, the company didn’t invent it and almost discarded it as drivel. It took Facebook nearly two years to overcome the ...

The internet wouldn’t be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip. Skip to content. ABC27.

Statistically speaking, you’ve probably already pressed a like button several times today. If you’re under 20 years old, even more. Perhaps you recently posted on Instagram or Facebook and ...

A new book, “Like: The Button That Changed The World," delves into the convoluted story behind a symbol that's become both the manna and bane of a digitally driven society.

SAN FRANCISCO — The internet wouldn’t be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip. Like it or not, the button has ...