After a man was hoping to enjoy a burger ordered from Burger King, he was shocked to discover a mold covered bread. The man, ...

Improve Burger King's (BK) quality perception, a key barrier for consideration and thus visitation. Why? The fast-food industry has a famously bad reputation, built on poor-quality, additive-ridden ...

Burger King (BK) has just broken every conceivable rule in the fast-food advertising playbook. The brand’s “Moldy Whopper” campaign shows its iconic burger being built and then slowly degenerating in ...