PARIS - No matter how winding the Formula 1 track gets in Monaco, Tag Heuer won't be missing a turn. The Swiss watchmaker has been named the title partner of the May 25 race that will now be formally known as Formula 1 Tag Heuer Grand Prix de Monaco,

Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a result of the sport's new partnership with French luxury giant LVMH.

LVMH deal has now seen three different brands become sponsors of grands prix

Formula 1 has announced a huge change to the 2025 Monaco Grand Prix with TAG Heuer taking a title sponsorship role. This is the first time in the history of the iconic race that it will feature a title partner.