Reign Storm, the leading zero sugar plant-based energy drink, is transporting fans to an island in the sun with its new Reign Storm Tropical.

In response last year, Monster renamed its brewing segment Monster Brewing Co. from CANarchy; a new leadership team was ...

First, let’s get the stuff we’ve already covered out of the way: Coca-Cola Orange Cream is launching in early February. (My ...

DELRAY BEACH, Fla., Feb. 4, 2025 /PRNewswire/ -- Dynamic Universal Pickleball Rating [DUPR] is proud to announce that Reign Storm is the official energy drink of the DUPR Collegiate Tour.

Reign later sued and acquired Bang Energy, its fitness-focused rival. In 2023, Monster further adapted by introducing Reign Storm, a sleeker, minimalist spinoff designed to appeal to health ...

Executives acknowledged softness in the energy drink ... Looking ahead, Monster plans to roll out Ultra Blue Hawaiian, Viking Berry, two new Bang flavors, three new Reign/Reign Storm flavors ...

"Our latest offering is part of our commitment to your commitment to health and being your best," Monster Energy Global CMO Dan McHugh said. "Reign Storm fans wanted more fun and functional ...