But there are 15 flavors on shelves right now, so it’s time to say goodbye to a few underperforming options. Monster Energy ...

The latest Summer Edition is Red Bull’s attempt at one of the fruit-punchy flavors that competitors like Rockstar and Monster have thrived on for years. Because they decided to cling to some ...

In especially the US, Red Bull and many emerging brands have taken market share from Monster with flavor innovation and competitive pricing. Monster has still maintained a strong market position.