Saturday night’s Final Four games averaged 15.3 million viewers on CBS according to fast national numbers from Nielsen, the ...

Stephen Curry's Golden State Warriors are one of the NBA dynasties that enjoyed long reigns atop the league as champions.

Rumors of the NBA’s viewership demise have been greatly exaggerated. As the regular season carries on, the NBA has narrowed the gap on its year-over-year viewership decline. According to Jon ...

viewership of NBA games for the league’s national partners — ESPN, ABC, and TNT — was down 19 percent over the same period last year, according to Sports Media Watch. Silver’s ...

College basketball fans were treated to arguably the best matchup possible in this year’s NCAA Tournament national ...

The early game, a 79-73 win for Florida over Auburn, drew 14.8 million viewers, up from 11.4 million for the same window a ...

The Crown’s final between Nebraska and UCF garnered 822,000 viewers and was the most-watched non-NCAA Tournament college basketball final of the year, according to FOX Sports. Viewership was up ...

The NBA is poised to play a sizable role in this year’s haggling ... though Disney’s viewership is up in recent weeks. and the league’s February All-Star Game was the second least ...

Viewership shifts caused by that move ... The NBA is poised to play a sizable role in this year’s haggling. “The NBA has fundamentally changed the marketplace with their new rights deal ...