The way to increase your chances of coming up with good ideas is to follow the tested track to new product development success. New product development can be described as a five-stage process ...

Whether it's through groundbreaking new uses or by solving persistent problems, new product categories are all about making ...

Many new ideas and products are successful because their creators identified an unmet need in the market and verified the viability of that concept. Your time and money are extremely valuable to ...

The marketer's perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers ...