Winning The Drum Awards for Advertising for Creative Innovation is a hard-hitting campaign tackling child organ donation for NHS Blood & Transplant by VML UK. Here is the award-winning case study.

The two OOH events will be supported by social media activity while the NHS will change its ongoing marketing activity, to reflect the slogan “the power of a blood donation” in a bid to up the number ...

The U.K. | The U.K. National Health Service is looking to get an early start on the international rollout of Grail’s multi-cancer blood test with a pilot program spanning 165,000 people.