From its military origins to an iconic brand symbol, Jeep and the Jeep logo have undergone a fascinating journey through time ...

The thesis is simple: the fastest and most efficient way to build a distinctive brand is by creating assets that are rich in ...

Canadian Tire announced it will pay $30 million to take over Hudson's Bays intellectual property, including its famous four ...

This practice of creating special sub-brand divisions ... of the Lexus symbol -- the eye-catching type face for the name was ...

Volkswagen has unveiled its new corporate logo. The new one looks a lot like the old one, but the V and W are thinner, as is the trim around the circle that encompasses the two letters.

Few symbols are as important to a brand's identity as its logo ... Best Buy Best Buy launched in 1966 under the name "Sound of Music." The logo resembles more of a CD than a record, but at ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand ... the logo beyond those provided. Do not change the colors of the logo beyond those provided.

Characters, logos and typography are the brand assets with the strongest potential for “unique ownership”, according to a study in the Journal of Brand Management. Characters, logos and typography are ...