When looking for a good native advertising partner, pick editorial sites that have strong SEO, giving your brand a chance to piggyback on that well-earned organic search value. 2. Harness social proof ...

Practititioners need to pay close attention to the quality of editorial content when planning and designing native-advertising campaigns. Brand placement can induce negative source and message ...

With established newspaper brands facing a tough environment – latest Warc data suggest newspaper advertising will decline 1.8% this year – effective ways of monetizing content have become ...