News

Guitar World on MSN17d
I journeyed to the only dedicated Fender store in the world – and found out how it could change the future of guitar retail as we know it
From all-star guest appearances to the world’s biggest collection of Custom Shop and made-in-Japan guitars, Fender Flagship Tokyo is the guitar store I’d always dreamed of ...
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Fender to open Shanghai Artist Showroom in its latest high-profile move in overseas guitar markets
Fender has announced it will be opening an Artist Showroom in Shanghai next year, as the US firm continues to expand its physical presence and influence in Asia. News of a potential Fender ...
Business Insider5y
Vintage guitars are all the rage — and Fender has a new lineup of instruments to serve the market
Read more: Fender listened closely to working musicians to update its US-made, American Performer guitars This week, the company launched a new batch of period-correct, yet updated guitars and ...