Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies. The post How 3 companies are reinventing event marketing with SoLoMo appeared ...

Apple's Spring event could be just around the corner, and there is a lot to be excited about for Apple fans looking for their ...

If you're in the market for a new Mac, iPad or iPhone, timing matters. Apple's release cycles and promotional events can have ...

The Special K ads are running within the Weatherbug iPhone application. “New product promotion is extremely well suited to a location-based ad strategy, especially when an offer is included ...