In a conference call with analysts, finance chief Matt Friend said Nike expects its sales decline in the fiscal fourth ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage with an all-star lineup of trailblazing athletes, led by WNBA phenom ...

As I wrote at the time, the new Olympic work marked a return of the “f**k you” attitude in Nike advertising that taps into its hardcore athlete pedigree. The Super Bowl campaign is the start ...

Nike is testing a couple of new advertising units that go beyond basic banner ads to drive sales of its gear. Nike is running two different campaigns in the Weather Channel and Pandora mobile ...

This unapologetic stance has sparked conversations across the sports community, challenging the authenticity of newfound supporters The Nike ad campaign featuring JuJu Watkins has been making waves.

Serena Williams spoke out in support of Nike and Colin Kaepernick amid the ... amid backlash surrounding Colin Kaepernick’s new ad campaign for the brand. “Especially proud to be a part ...

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