Nike's new Flagstaff Book 1 sneaker is part of a growing trend in companies naming products after U.S. cities and towns.
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
Nike's "So Win" campaign took centre stage during Super Bowl LIX, marking the brand's return to the event after 27 years. The 60-second spot, developed by Wieden+Kennedy Portland and directed by Kim ...
The film features Sabrina Ionescu, Jordan Chiles, Caitlin Clark, Sha’Carri Richardson, A’ja Wilson, Sophia Wilson (formerly ...
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Gear Patrol on MSNNike’s Most Anticipated Running Shoe of the Year Rewrites the Rulebook (Now Available)The Pegasus Premium packs decades of innovation into its state-of-the-art midsole but not without at least one hefty caveat.
Nike's stock ... for the products, and efficient growth. D2C, on the other hand, has much more benefits in theory, with higher margins, more customer data, and more brand control.
In recognition of the fact that women athletes are often “damned if they do and damned if they don’t“ in a world that judges ...
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