Nike spark debate with first Super Bowl ad in 27 years

Nike spark debate with first Super Bowl ad in 27 years with bold "So win" campaign
Nike’s “So Win” campaign marks a powerful return for the brand to the Super Bowl stage, spotlighting stars like Caitlin Clark, Sophia Smith, and Alexia Putellas in a bold tribute to female athletes
Nike Goes Big on Super Bowl Ad Campaign to Win Back Consumers
Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started airing a
Nike returns to the Super Bowl after 27 years with an unapologetic ad campaign
The film features Sha’Carri Richardson, Caitlin Clark, A’ja Wilson, and Jordan Chiles, showcasing their resilience as they push back against criticism, redefining what it means to win in sports.
Nike’s ‘So Win’ Campaign Was One Of The Super Bowl’s Best Commercials
For the first time since 1998, Nike had a Super Bowl ad spot and used it to send a message about women’s sports.
WNBA Stars Headline Nike 2025 Super Bowl Commercial
Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, the 60-second piece features eight high-profile female athletes and is part of the rollout of a new ad campaign titled “So Win.”
Nike and W+K Portland win 2025 Super Clio for the most creative ad to air during Super Bowl LIX
Last night in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the birds dominated the game from start to finish,
Inside the Exclusive Nike Party That Brought Celebs Together Before the Super Bowl
Super Bowl LIX ended with the Eagles taking the win, but before kickoff, Nike's exclusive party brought some famous faces together for a night to remember.
Nike And Dove Lead The Way In Empowering Women In 2025 Super Bowl Ads
A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.
Nike’s First Super Bowl Commercial in 26 Years – Caitlin Clark & A’ja Wilson Take Over!
Nike’s first Super Bowl ad since 1998 is here, and it’s a game-changer! Featuring Caitlin Clark, Sha’Carri Richardson, A’ja Wilson, and other female superstars, the “So Win” campaign is a bold statement on resilience and breaking barriers.
Hosted on MSN10h
A History of Nike and the Brand's Athlete Partnerships
Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...
16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
tyla2d
Nike's Super Bowl commercial starring Olympic athletes sparks major debate after championing female sport
The 2025 campaign was released amid an ongoing debate in the United States about inclusion of transgender athletes in female ...
Soap Central Lifestyle on MSN3d
Nike launches “So Win” T-shirts: Where to buy, price, and more explored
Nike dropped its latest apparel release—the “So Win” T-shirt collection. Introduced alongside the brand’s first Super Bowl ad in 27 years, these tees are buzzing in the global fashion industry.
Opinion
Nike lectures the nation on women’s sports
Nike’s ad focused on women’s sports, which is fine in a vacuum. Women’s sports have had a wonderful few years, thanks mostly to the emergence of Caitlin Clark, who has turned women’s basketball from a ...
Hosted on MSN22h
Nike and Adidas Rivalry Heats Up With Competing Advertising – Here's Who Market Experts Say Came Out on Top
"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...
Nike is making a surprise comeback at the Super Bowl — and JPMorgan analysts broke the news
Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.
Piper Sandler maintains Nike stock Overweight rating, $90 target
Piper Sandler confirmed its positive stance on Nike stock (NYSE:NKE), maintaining an Overweight rating and a price target of $90.00. Following a meeting with Nike's management, including CEO Elliott ...