Both companies have also put athletes at the forefront of campaigns — Nike with Michael Jordan in the 1980s, then sporting heavyweights like Tiger Woods and Roger Federer in the 1990s.

Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started ...

For the first time since 1998, Nike had a Super Bowl ad spot and used it to send a message about women’s sports.

Nike, a sportswear brand, launched Dream Crazy in the US, a campaign featuring NFL player Colin Kaepernick, which inspired a new generation of athletes to break conventions in their sports. The goal ...

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In September, NFL star Colin Kaepernick, who many have criticized as being anti-American after kneeling during the National Anthem, released a Nike ad, 'Dream Crazy,' which is now being nominated ...

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Then, the morning the patent was due, Knight's coworker Jeff Johnson submitted a final suggestion that had come to him in a dream: Nike, spelled N-I-K-E. Read more: These are the stories behind 24 ...

She has practiced in Nike, but has yet to compete in a match outfit. "I'm really happy that I have this deal. I can say it was a dream since I was a kid, because it's really good company and big ...