Shares of Nike Inc. rallied after hours on Thursday after the sneaker maker reported quarterly results that topped expectations, following a big leadership shakeup at the company earlier this year.

This launch will be key to Nike’s marketing plan leading up to the Olympics, O’Neill said. Nike Pegasus 41 Nike O’Neill cited Nike’s recent introduction of the Air Max DN as an example of ...

Nike has long been known for its aggressive use of sports marketing, but recently the company lost its way. It took a brutal hit with its MLB uniform fiasco, though the setback does not seem to ...

Data shows how much Nike pays for software engineers, designers, and other tech jobs as CEO Elliott Hill mounts a comeback strategy.

He named new leaders for Nike’s legal and sports marketing departments, and rearranged the reporting structure for his supply chain team. He picked a new top diversity, equity and inclusion officer.

In the fall of 2023, one of Nike’s top executives stood in front of the company’s roughly 300 vice presidents and said Nike’s business plan was a “failure.” ...

We are not making any revisions to our $124 fair value estimate and view Nike’s shares as very attractive. In the short run, the firm faces a challenging market without a compelling new product ...

NIKE Direct, the company's direct-to-consumer business, saw revenue plunge by 14% year over year, largely due to a 26% drop in digital sales. Wholesale revenue was down 9%, and Converse revenue ...

By moving too far into DTC channels, Nike opened the door to rival brands; the sportswear giant needs to look to marketing to get its groove back. Open main menu. Search. Home Newsletters.

Nike plans cost-cutting measures to save up to $2 billion over the next three years, including layoffs and more automation. The company also slashed its annual sales forecast to only 1%.

Nike on Wednesday named new heads of its sports marketing and legal arms, part of an expected shuffling of executive chairs under new CEO Elliott Hill. Hill hasn’t spoken about his plans for ...