Interestingly, Serena Williams’ gear has always been designed with precision and expertise. While the legend finds a deeply rooted connection with the world-renowned brand Nike, her footwear ...

The latest Serena Williams Design Crew capsule collection with Nike takes style notes from baseball, Los Angeles architecture ...

The 2017 season has been a crazy year for Serena Williams. First, her 23rd Grand Slam title at the Australian Open, then a baby and a wedding, and now she gets a building named after her.

Serena Williams got absolutely giddy trying on the newest Nike innovation, the HyperAdapt 1.0. The shoe is auto-lacing, and makes a motorized sound as it tightens the laces for you. "Oh my god ...

Nike is facing interesting times in its tennis department, specifically when looking at the lack of top U.S. male players ...

Yes, celebrity endorsements are designed to sell products. But Serena Williams’ Nike ad is also a powerful rebuke to the racism and sexism she’s faced over the years. Hysterical. Dramatic.

The tennis champion debuts Will Perform, a range of topical pain-relief and muscle-care products designed for both superstar athletes as well as everyday aches and pains. Serena Williams: ‘I ...

Williams has also earned millions from endorsement deals. A Nike billboard featuring Serena Williams on display in London in July 2024.Mike Kemp/In Pictures via Getty Images She's partnered with ...