creams and sprays from heavily marketed big brands now promises “whole-body” odor control. The products often come labeled with explicit or less than subtle nods to private areas.

Their deodorizing products, which are sold at major retailers ... white space,’ and the way that we were talking about odor control was incredibly disruptive,” Klingman explained.

But really, what makes this deodorant so powerful is the odor control. It’s really thanks to the scent, which if you’re familiar with Dr. Squatch’s other products, is one of its most popular.

Whole-body deodorant might be useful if you want to target a specific area of your body, such as your feet or groin.