Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad ... original spot, which showed two one-percenters sharing the condiment between their Rolls ...

The marketer in question is, of course, David Ogilvy ... of ad copy. If you can't get that right, then you won't draw in the audience, which makes the rest of your copy completely redundant. "At 60 ...