When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands. Which is why some brands, including Haleon-owned over-the-counter pain ...
Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers of classified defense technology, a WIRED investigation has found.
Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in ...
There's a lot of material online that can be harmful to kids, but AdGuard has your back. You can restrict access to adult ...
Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...
SEE ALSO: Facebook and Google are destroying bad online ads, which is great until they own the world These ad blockers replace aggressive web advertising with a more pleasant alternative ...
If you thought online advertising was only about targeting consumers, think again. Threat actors and scammers are increasingly weaponizing these same channels to target, phish and manipulate users.
An interview a former gambling addict gave to L1 about the dangers of gambling was reworked and turned into a commercial for ...
Yesterday, comScore announced its Validated Campaign Essentials (vCE) product which marks the next evolution in integrating AdXpose into its product line devoted to ad effectiveness. AdXpose was ...