When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands. Which is why some brands, including Haleon-owned over-the-counter pain ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in ...

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

Stake ads. Stake is an app that allows users to bet on sports events and in online casinos using cryptocurrency. Since startup founders Edward Crave and Bijan Tehrani first launched the site in ...

If you thought online advertising was only about targeting consumers, think again. Threat actors and scammers are increasingly weaponizing these same channels to target, phish and manipulate users.

Yesterday, comScore announced its Validated Campaign Essentials (vCE) product which marks the next evolution in integrating AdXpose into its product line devoted to ad effectiveness. AdXpose was ...