Market segmentations that provided an actionable way to "divide and conquer" the marketplace must be frequently revisited to ensure their relevance. Market analysis and segmentation profiles assist in ...

"It's divide and conquer. At a certain point, they sit you down. Beyonce's father: 'Alright, we got it from here.' The Jackson's: 'Alright, Joe. We got it from here.' Venus and Serena: 'We got 'em.' ...