The AI-powered assistant will be available for $19.99 or for free if you're an Amazon Prime member. The updated assistant uses generative AI and reasoning to help complete tasks. Alexa Plus also ...

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Amazon Alexa is getting a new AI overhaul, and the leader behind the voice assistant, Panos Panay, gave Fortune an exclusive ...

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It will begin rolling out next month. “Until right this moment, right this moment, we have been limited by the technology,” Panos Panay, the head of Amazon’s devices, said at a media event.