Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century.. In a statement published Thursday ...

On Thursday, Pantone announced its 2024 color of the year: Peach Fuzz. It’s a hue that the company described in a news release as variously “gentle,” “velvety,” “contemporary” and ...

This is the first time in the 25-year history of Pantone’s color of the year that they’ve chosen a shade of brown, which is kind of a big deal. I admit, my mind went immediately to comfort eating.